The work at Bose® using HDRI-Studio
Rendered with Mental Ray for Maya using
HDRI-Studio neutral file N002_3000.hdr Launch movie QT 5mb
Tell us a bit about yourself and your work at Bose.
My name is Domenick Simpson and I am currently employed by Bose Pty Limited in Australia, situated on Queensland's wonderful Gold Coast. I am part of the Bose Asia Pacific Communications Group, or as we call it APCOM, which plays an extensive role in the Asia Pacific region producing marketing collateral such as print, web and audio / visual services.
I started at Bose in January 2004 as a graphic designer, creating direct mail pieces, catalogues, brochures and other marketing collateral. As the region's needs have grown so have the requirements, workloads and now personnel. With the growth has come new responsibilities and opportunities, particularly to head up the design team here at Bose.
What is your job title and what does it entail?
My current title at Bose is Project Supervisor / 3D Artist & 2D Designer but I primarily make up the 3D division of APCOM. At Bose 3D entails several facets; Product Display Stands, Bose store visualisations, Product visualisation, Print Media Visualisation and finally Visualisation for training / demonstration materials.
Product Displays consist of creating a sketch design, implementing the design in 3D, testing product positioning, then finally upon approval generating a builder's specification and final render.
Bose Store Visualisations consist of receiving a brief from management then creating the entire store (along with product placement) for approval. We look at spacing and product positioning in the computer which allows us to make better decisions when creating the store. This is then made into a builder's specification for construction.
Product Visualisation involves acquiring product models from industrial design at the Bose headquarters, an STP import, then many hours of tessellation and modifications to suit Maya / Mental Ray. Texturing is usually completed all procedurally including complicated grille displacement and bump maps, then lighting is completed using HDRI-Studio maps and positioned to suit the product shape. We then render high resolution images for use in Print materials such as product brochures and finally complete rotation animations for electronic media. These final materials produced are used globally for sales content before a prototype of the product has even been constructed. In this way virtual photography is extremely useful and powerful.
Print Media Visualisations are sometimes needed in order to explain how a complicated direct mail piece with die-cuts or translucent materials will look as a final product. In this way we can create animations on how a mail out will unfold or how a catalogue may look once all the tabs are cut and specials are added such as foiling or embossing.
Training / Demonstration Visualisations are used in order to depict how a speaker's sound wave may interact with a particular room's acoustic properties such as shape and surface type. This is something we are just starting to move into to display on in-store interactive touch panel displays.